Vice President of
Strategic Growth
South Orange County
Reporting directly to the Founder. Accountable for agent partnerships, new business, and the delivery of every Sellers Reserve luxury campaign in South Orange County.
Growth is not our constraint. Delivery is.
Demand for the Sellers Reserve method is already ahead of our capacity to deliver it at the standard a $5M home deserves.
Every campaign requires an owner: someone in the field with the agent, managing preparation, marketing, buyers, opens, reporting and auction day.
Until now that person has been me. This role exists so it can be you, and so Sellers Reserve can scale without diluting the experience.
The bottleneck
Founder-led delivery caps us at a handful of live campaigns.
The fix
A dedicated partnerships and campaign executive in the field.
The outcome
20 auction campaigns in Year One. 50 in Year Two.
Build the agent network that feeds Sellers Reserve, and make every campaign a success story worth repeating.
Become the trusted name among South Orange County luxury agents.
Create the meetings where Michael wins the business.
Own the campaign from preparation to settlement.
The complete Sellers Reserve experience.
Partnerships & New Business
- Strategic agent relationships
- New business development
- Securing listing appointments
- Agent communication & education
- Client and agent referrals
Campaign Management
- Luxury listing campaign management
- Property preparation & styling
- Photography & videography direction
- Marketing coordination
- Digital campaign management
Seller & Buyer Experience
- Seller experience & expectation setting
- Buyer qualification
- Luxury open homes
- Weekly seller reporting
- Campaign analytics
Auction & Settlement
- Auction logistics
- Auction day coordination
- Post-auction negotiations
- Settlement coordination
- Post-campaign review
You own every step.
Agent Introduction
You meet the agent, present the method, prove the advantage.
Appointment Secured
You create the meeting; Michael presents to the seller.
Engagement Won
Terms agreed. 1.5% inclusive. Campaign launched.
Preparation
Styling, works, photography, video, copy, collateral.
Marketing Live
Digital, print, database, off-market outreach.
Buyer Management
Qualification, inspections, luxury open homes, weekly reporting.
Auction Day
Logistics, bidder registration, the room, the result.
Settlement & Referral
Post-auction negotiation, settlement, the next introduction.
No layers. No filter.
You report to the Founder. You sit in on every listing presentation, every negotiation, every auction. What normally takes an executive a decade to observe, you will see in twelve months.
- Weekly one-to-one strategy session
- Joint attendance at all early listing presentations
- Live coaching through negotiation and auction day
- Direct input into pricing, marketing and campaign strategy
- A seat at the table as the national roll-out is designed
You will be trained to a standard the market cannot match.
Sellers Reserve Accreditation
Campaign Management System
Luxury Property Standards
Buyer Psychology
The Auction Process
Marketing & Media Systems
Seller Reporting & Analytics
Negotiation & Auction Day
Accreditation is completed in Month One and refreshed quarterly. It is also the curriculum you will one day deliver to the Partnership Directors you recruit.
The Krystal McGraw Success Blueprint
Exactly what success looks like, month by month, so there is never any ambiguity about what winning means.
Absorb
- Sellers Reserve Accreditation
- Campaign management training
- Luxury property training
- Buyer psychology & auction process
- Marketing systems
- Shadow Michael on every live campaign
Activate
- 10 agent meetings per week
- 3 listing presentations per week
- Assist on every live campaign
- Build the South Orange County agent database
- First campaign co-managed end to end
Own
- Own campaigns independently
- Deepen agent relationships into repeat pipeline
- Deliver toward 20 auction campaigns
- Become the face of Sellers Reserve in South Orange County
- Begin shaping the Year Two partnership plan